Remember back in the day when people and companies used to make press kits? Well now we call it a podcast media kit, and it offers so much valuable information about your show.
Don’t have a kit put together yet? No need to worry! Just keep reading to learn everything you need to know. 📓
So what is a podcast media kit?
A podcast media kit is a tool that podcasters can use to market their podcasts to others. It is a must-have for all podcasters, but especially those who run branded podcasts. 📣
It encompasses all of the necessary information that someone will want to know about your podcast.
It serves as a sort of “podcast pitch” but one that is online and not face-to-face. 💻
But what’s so great, is you can create your kit on your own time and use it to pitch your podcast to others virtually.
No need to coordinate schedules with others to find a time to meet, and then maybe be rejected from working together (face-to-face, by the way). 🤦♀️
You can just pitch your show and if they want to reach out, they’ll find you! 🧐
Your podcast media kit is usually a pdf that a person can download from your website, or you can have a link to a Google Drive folder on your website that leads to your kit.
It’s used to tell everything that there is to know about your podcast, and for potential sponsors or future podcast guests, well, they’ll love it! 😍
The point of the podcast media kit is to answer any questions that a potential guest or podcast sponsor might have, so that way they don’t have to constantly be emailing back and forth with you, which let’s face it, no one has time for.
With the podcast media kit they can read it on their own time, maybe print it out, and then if they’re interested, they’ll get in contact with you… and trust me if you make a great kit, they’ll be in touch. 👍
Why do you need a podcast media kit?
You can send your podcast media kit to journalists and bloggers, or those that write other content about podcasts.
You can also send it to potential guests that you are trying to have on your show. 🎙️
This way they can see what your show is about and if they would potentially like to work with you!
Your podcast media kit is also the PERFECT tool when you’re trying to find sponsors for your show. 🔍
They’ll get all the information that they need to decide if your podcast and their company could have a good partnership. 🤝
Examples of a podcast media kit
In the following section we are going to break down exactly what you need in your kit, but sometimes it is helpful to first take a look at examples. Here are some to get your brains juices going:
- The TMI Project Podcast Kit
- TiLT Parenting Podcast Media Kit
- DNA Today Podcast Media Kit
What should you include in your podcast media kit?
Okay now pay attention, this part is going to have a lot of things to remember, so maybe grab a notepad and a pen for this one…
There are so many parts that can go into your podcast media kit, and each one should be carefully detailed and well thought out… so let’s get started!
Information about the host
Start off your podcast media kit with an introduction about you as the host. 🗣️
It’s good so that whoever reads it will know a bit about who they could end up working with.
And you don’t need to write a book or anything, just maybe a paragraph that will introduce you.
Be sure to also add your contact information here, so that if they do decide to work with you, they’ll know how to reach you. 📞
Information about your podcast
Next, and maybe most importantly you’ll need to give some background information about your podcast.
Give the name, and category of your podcast, and what it’s about.
You can also mention why you decided to start your podcast. ❓
Practical information
Include a page about the practical information of your show in your podcast media kit.
This will include your episode length and frequency and any other points that you find important.
If you are working with a well-known podcast agency, include their name to increase your credibility.
Target audience
Moving on to the next part, you’ll want to talk about your target audience.
You don’t need to give all the details in the world, but maybe just the average age, gender, lifestyle, and location of your listeners. 🌎
This will help those that could potentially work with you see if your audience would match well with what they have to offer.
Statistics for your number of downloads 📊
After you have introduced your audience a bit, let’s see what they’re up to!
Have figures and graphs available about the listening habits of your listeners, and the amount that your show is downloaded each month.
Don’t worry if you don’t have a lot of downloads at first, it will look good when you have some more in the following months, showing the growth of your podcast! 📈
Make sure that you upload your numbers regularly, because no one is going to want to see numbers that aren’t relevant anymore.
Read our podcast downloads blog post to learn more about what is considered a successful number.
Social media presence
Continuing with the statistics of your podcast, you should definitely include your number of social media followers on all your different platforms. 📱
It will also help those that read it see on which platforms you connect the most with your audience, which can also help contribute to the listener persona that they may be creating in their head. 💭
This is also a good insight for knowing if they or their company will relate well to your audience, based on the platform that your listeners prefer.
Reviews
Next, you should include any positive reviews that listeners have posted either on the listening platforms or social media. ⭐
Make sure that they are recent reviews so that those reading your podcast media kit will know you are getting positive feedback often.
Include screenshots of the reviews, not just text, to show all the different places where you’re getting feedback.
For example, Apple Podcasts, Spotify, Instagram, Facebook, etc.
Awards or press recognition 🏆
If you have ever received any awards for your podcasts, or press recognition from other sources, be sure to include those in your podcast media kit.
For example, if your show was mentioned in a blog about podcasting, you can mention that, and be sure to include the link! 🔗
This adds credibility to your show, making it more likely that others will want to become a part of it.
Previous guests 👥
You can add a short list of your most important previous guests in your podcast media kit.
Add fun pictures of you recording with the other guests, to show that it’s a fun time to be a guest on your show.
This will help entice other potential guests to want to come on your show!
Podcast trailer 🎞️
Include your show’s trailer in your podcast media kit, so that people can get a feel for what your show is like, and if the style and tone appeal to them.
You can also add in other teasers that you may have created for different episodes, to give them a deeper look into your show. 👀
Including short clips, like a podcast trailer, is helpful because some of the people that you send your podcast media kit to don’t have the time to listen to your whole show.
And if they don’t get to hear any audio content from you at all, it could deter them from working with you.
Smartlink to your podcast 🔗
However, some people that receive your podcast media kit will want to listen to your show, so make sure that they can find all of your episodes easily.
Include the link to your podcast website, where all your episodes are found, so that they can start listening!
With Ausha you have an automatically generated Smartlink that goes straight to your shows on the different listening platforms!
Sponsoring information 💸
If you want your podcast to be sponsored, chances are you’ve sent your podcast media kit to potential sponsors.
So it doesn’t hurt to include a page that lists the potential advertisements that you would be interested in doing.
For example, you could mention doing host-reads, cross-promotion, and/or pre/post-roll ads.
And throw in some audio advertisement examples too! Then people can see what you’re like when you do the ads which could spark their interest. 💥
How will you market your podcast
Finally, make sure that you include a page about how you will market your podcast.
This will look good to those that you want to work with, because it gives them an idea about how you plan to market the show that they could be a part of. 💡
It’s comforting for them to know that you have thought about it, and that you know what it takes to make your podcast a success!
Contact information
And yes I know I told you at the beginning when you introduce yourself to give your contact information.
But that was at the start of your podcast media kit, and the person reading your kit may have forgotten by now.
So be sure to include a page at the end with all of your contact information again, to really make sure it’s easy to find. 💌
Photos and artwork 🖼️
Include photos of yourself, either recording your show, editing your show, etc. throughout your podcast media kit.
This helps the person reading your kit put a face to the voice and the text, and that could help them choose to work with you!
Also include any podcast artwork that you have, like your cover art, to add visuals to your podcast media kit.
How should you create your podcast media kit?
Your podcast media kit can be a powerpoint presentation or a Canva presentation, where you have uploaded all of the written information and visuals (Both are free by the way).
Canva is great because you can use one of the many templates that they offer, which will free up time for you to create new episodes! 👏
Be sure to include all the links that might be needed, for example: to your podcast website, your social media pages, and any others that you want to have.
It will make the life of the person reading it easier, which is what you want! 😊
After you have created your podcast media kit, you can export it as a pdf so that it can easily be shared on your website or by email.
Little tip: When you try to upload or send the pdf you made, if the file is too large, just compress it and it will be much easier to share.
Your kit should be organized and physically appealing and all of the information that you include should be updated regularly. 🗓️
The format and design of the podcast media kit should match the theme and colors of your podcast, to help portray the brand identity of your show.
And finally, make sure that the overall quality of your kit is good so that when people start it, they will want to keep reading until the end! If you are creating a podcast media kit for a branded podcast, it should reflect the professional and quality of the business it represents 👌
All you have to do now is put the link on your podcast website, and send it (by email) to anyone you may want to work with and you’re all set!
To conclude
There is a lot that you need to include in your podcast media kit, so I hope that you have found this blog post helpful! 😀
Having a podcast media kit will help you grow your podcast, and thus your audience because it will give you the opportunity to work with more people that can help your show succeed.
So get to it! Start your podcast media kit today, we can’t wait to see it! 🤩
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