Blog
Discover our latest news, our latest features and all our tips to create and boost your podcast.
Our top 
story
Our latest news
How to build your podcast’s brand identity
This step will allow you to verify that the editorial approach and graphic identity of your podcast correspond to its brand identity. Remember that getting the word out regarding your podcast is just as important…
How to define your podcast’s listener persona
In this case, the product is your podcast, the consumers are your listeners and what we're looking to define in this article is the listener persona. 🧐 Why define the listener persona? By focusing on…
How to submit your podcast to Google Podcasts
From a podcaster's point of view, adding a show to Google Podcasts doesn't quite work like it does for listening platforms like Deezer, Spotify or Apple Podcasts. The difference between Google Podcasts and other listening…
How to start a podcast to Deezer
Making your podcast episodes available on Deezer is an essential step to take if you want to maximize your audience and increase your number of downloads. If you haven't already done so, here's how to…
Listener’s Journey: 4 steps to make your podcast take off
That is why it is critical to develop and implement a strategy that maximizes your listeners’ potential to help grow your show. In other words, it is critical to actively guide them on their Listener…
Victor, data analyst at Ausha
Ausha's marketing team is growing day by day! Victor Boittiaux recently joined the Aushos team. 💜 At 24 years old, Victor juggles two hats: by day, he's a data analyst on Jennifer Han's team (CMO…
Branded podcast: Three mistakes to avoid
Podcasts have become THE media trend of the moment, and many companies are creating a branded podcast simply to follow suit. The result: Lots of blunders! 😵 Because we want to help you make your…
Dressing up your podcast
Dressing up your podcast is a step you don't want to neglect. It makes it recognizable or simply keeps your listeners from dozing off in the middle of your show. Here are some tips for…
How to Record a Podcast on GarageBand in 9 steps
Learning how to record a podcast on GarageBand can save you a lot of money and really boost your podcast quality! 🤩 Podcast budgeting decision can sometimes be difficult. You need quality podcast tools to…
How to write a podcast script without killing the creative process
Knowing how to write a great podcast script for your show will help you gain more listeners straight from the beginning! Starting a podcast and recording your first episodes might be challenging… What makes a…
How to Get Paid for Your Podcasts
In an ideal world, podcasters would be able to produce content without having to worry about money. In the real world, however, all content creators need money to live and to offer quality productions. Here…
How to record your podcast
Technical question: Are you not really feeling ready to record your podcast for the first time? (more…)