Are you interested in podcasting? This article was written for you! Discover all the steps for easily creating your podcast.
Whether you’re a novice, or you have a bit of knowledge regarding the world of podcasting, getting started in this adventure is within everyone’s reach. This article will show you, step by step, how to create your first podcast.
- What’s a podcast?
- Choosing the subject of your podcast
- Recording your podcast
- Hosting your podcast
- Putting your podcast out there
- Monetizing your podcast
What’s a podcast?
For those who don’t already know what podcasting is (it’s uncommon, but not unheard of), in a nutshell, it’s an audio recording in an MP3 format that can be downloaded for free on the Internet. Its format makes it possible to reach a large audience, thanks to its ease of distribution and access on various listening platforms like iTunes or Soundcloud.
Today, there are many types of podcasts. The most common are those offered by FM radio stations, who quickly understood the importance of this audio format in allowing their listeners to catch up on a missed broadcast. However, these types of podcasts are just a drop in the ocean in terms of podcasting.
For the past few years, industry professionals have been witnessing their popularity among the media and private individuals who have developed a taste for this type of audio format. It was thought to be out of fashion in favor of videos, but this format has been enjoying a new lease on life since the beginning of Web 2.0.
A few years ago, no one would have thought for a second that a podcast series could garner up to 2.2 million listeners per episode. And yet the team responsible for making “Serial” in the U.S. has done it!” Certain YouTubers like Cyprien or Antoine Daniel have recently joined the adventure to get in on this new phenomenon.
Choosing the right topic for creating your podcast
Creating a first podcast is a difficult step for some. Indeed, it’s not only about revealing one’s voice but also about sharing one’s ideas or work with the entire world. If this introduction scares you, allow me to alleviate that fear immediately. Just remember that with a great topic and a bit of work beforehand, creating your first podcast will be a breeze.
To find the perfect topic, you need to work on two key elements :
Speaking about what really matters to you
You’ll probably have a multitude of topics running through your head as you create your podcast. However, it’s important to sit down and think about the subject that matters most to you. Your inner podcaster will have a better chance of expressing him or herself if you’re comfortable with the subject.
Also, make sure you look for a topic that’s not necessarily in the news for your first podcast. It could very well be listened to by someone a week, a month or even five years from now!
The topic should be able to give your listeners a glimpse into the scope of your expertise within the first few minutes. Once they’re a fan of the first podcast they hear from you, your listeners will find it easier to follow you and subscribe to your podcasts.
Conduct actual research and organize your ideas
While it can be tempting to rely on your own knowledge and improvise, the fact remains that the best podcasters prepare their shows in advance.
Researching and writing have a huge impact on the quality of your recordings. After you’ve done your research, take a piece of paper and a pencil and briefly organize the structure of your podcast. Detail your sources and the roles of the various speakers who are joining you, etc.
Writing an outline for your podcast should not be taken lightly. It’ll save you precious time and will validate your knowledge of the subject. If you can’t find inspiration, we recommend taking a look at the Podcast app from Apple. It’s quite comprehensive.
Recording your podcast
Are your topic and outline ready? Perfect! All that’s left is for you is to record your first podcast. You might think you’ll need a mixer, a studio and a professional microphone to make your first podcast. Think again! To record your first podcast, a simple smartphone or a microphone for sound recordings and a computer will most likely suffice.
Equipment for creating your podcast
In choosing your podcasting equipment, you’ll want to keep a close eye on the microphone you’ll be using as well as your recording setup.
These days, the microphones on our smartphones can compete with even some professional microphones. Of course, you won’t be protected from ambient noise with this type of recording, but it’s perfect to start with.
However, we recommend that you get a computer with a good sound card and a quality microphone as you venture further into podcasting. You can find excellent microphones on Thomann or on Amazon.
The software that’s most used by professional and amateur podcasters is Audacity. It’s free for recording and editing audio files and is available for Windows, Mac and Linux. For Apple software enthusiasts, you can also use Garage Band! )
This software allows you, for example, to easily modify your recordings and edit the various sequences you want. To familiarize yourself with Audacity, I recommend this tutorial from OpenClassrooms for some essential tips.
Tip: When exporting your podcast, you’ll need to verify the MP3 format and the bitrate of your podcast. For better quality, you should export your podcast in 320 kbps.
Hosting your podcast
After recording your first podcast, you’ll end up with an audio file.
So what do you do with this audio file?
The first step is to host the audio file of your podcast online. This file should ideally be encoded in .mp3 in order to be easily read on all listening platforms.
To send your audio file, you can choose any web host or server that’s accessible from the internet. There are “do it yourself” methods for the more tech-savvy, but there are also “turnkey” solutions that are easier to execute. Each one has its advantages and disadvantages.
Putting your podcast out there
Publishing is one of the most important steps after creating your podcast. It signals the end of a long period of work and the beginning of a new relationship with your listeners. Before you jump into publishing your podcast on dedicated platforms or embedding it into your blog, you’ll need to think about a name, description and visual for identifying it.
– The name of your show should be impactful and easy to remember
Example: ” Transfer ” from Slate discusses real people’s daily lives or their pasts and invites the listener to reflect on the various stories told. These stories leave their mark on the listener’s mind, hence the reason for its name.
⁃ The description of your show should not exceed 300 characters
If you want to promote yourself on iTunes or other listening platforms, we advise you to be brief yet compelling in describing your show. This way, listeners will be more easily attracted.
⁃ Your show’s visual should be simple and straightforward
There’s no need to add text to your show’s visual. The name of your show will suffice. In fact, many platforms won’t let you add text to a visual that might be unreadable once reduced.
Monetizing your podcast
If you have a lot of regular listeners to your podcasts, you may want to think about monetizing them to start earning money for your content.
However, don’t expect to be able to make a living from it right away. Think of it more as additional income or a way to perpetuate your project. Generating money from your podcasts takes time, creativity and a lot of discipline.
The most common ways to monetize your podcasts are through crowdfunding or advertising agencies.
Crowdfunding is widely used by podcasters. This method allows your listeners to support you financially via a one-time or recurring financial donation.
Regarding monetization via an advertising agency, you can insert advertising into your program through various platforms. There are three different advertising formats:
- The pre-roll (introduction of your episode)
- The mid-roll (the middle of your episode)
- The host read (it’s you, the host, who advertises the product/service, such as through product placement)
Find our other methods for podcast monetization here.
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